Casino Database & Host Analytics (CDA)
Is a sophisticated player & host development tool that brings accountability to the host & player development process which:
Provides real-time, actionable intelligence & alerts designed to optimize promotional allowances, measure customer loyalty, and identify problem and/or “under-valued” players (as well as non-hosted players in-need-of-attention) to drive customer profitability
Incorporates powerful proprietary algorithms & machine learning to quantify Customer Defection Probability and Lifetime Value on an ongoing basis.
Includes an integrated hotel bookings forecasting module that provides a real-time view & dashboard to quickly analyze projected gaming yield attributable to forward bookings, compare to prior years, and make informed, critical decisions to better yield available room inventory